AD FILM to
FEATURE FILM
Anurag Basu presents SunsilkReal
FM- a movieinspired by Sunsilk
On 23rd
March at 7pm on MTV
Mumbai, 18th
March:Hair
is always on your side with Sunsilk’s customized and specialized product range
role in giving that extra confidence to girls to pursue their desires. Ithas
always been a brand that brought out the best in you, by giving you confidence,
encouragement to believe in yourself and strength to move towards your goal.
MTV
India and Hindustan Unilever Ltd. bring to youMTV Films a mixed bag of six
movies inspired by different HUL brands that will be showcased every month on
MTV.
The
property kick starts with the film on SunsilkReal
FM on 23rd March 2014
at 7:00pm only on MTV. The film ispresented by the talented Anurag Basu. The story revolves around three
friends who help each other out in achieving their goals. Rhea, the protagonist
is a 22 yr old girl who is happy go lucky and loves her two friends. Her Dad,
who runs a radio station, suffers a heart attack. In the wake of an emergency,
coupled with a dwindling radio station, she takes it upon herself to turn
things around. Along with her two friends she not only saves the station, but
also brings about a welcome change in the programming. Her Dad, who experiences
the great work put in by his daughter and her friends through a live broadcast
of the show, couldn’t be more proud. A beautiful film about, confident girls,
and the camaraderie they share, it also brings to you music from across India,
in its truest sense.
Anurag Basu for Sunsilk Real FM
says, “When I was approached by MTV and
HUL to make a film inspired by Sunsilk, I was really thrilled and did not want
to miss out on the opportunity. In the past few years I have started believing
that one can get their messaging across through branded films. I strongly
think that films made for the television is the future of Indian film industry
and I personally have a great lot of expectations with this short film. We
played our film in a FM station around 3 female protagonists who one day
accidentally gets a chance to run a FM station and they do not have any
experience of running it and how they pull it off is the story.”
So bring out the popcorn and
cola, your date with Sunsilk has been set for March 23, 2014 at
7 PM kick-starting with Anurag
Basu’s film ‘Sunsilk Real FM’ on MTV.
See you at the movies...this time in your
living rooms!
About Sunsilk: Sunsilk brand was launched in 1964 and is a global brand
with its presence across 80 countries. The Sunsilk hair care range provides a
complete hair care solution and functions as a 3-step combination of cleansing,
nourishing and manageability that gives a 20 something girl the confidence to
express herself. For 20-something single girls, hair is often an emotional
rollercoaster. Sunsilk understands and has designed its wash, care and styling
collections to address the most common hair dramas in 80 countries around the
globe
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