The Purple Notebook: The Nature’s Co. takes on the #RiceBucketChallenge

Wednesday, September 10, 2014

The Nature’s Co. takes on the #RiceBucketChallenge

Contributing to their yearly CSR activity, very popularly known as the ProGreen Initiative to all TNC fans, this yearThe Nature’s Co. takes on the broader issue of feeding the poor and the needy by accepting the#RiceBucketChallenge. Unlike the ice bucket challenge, which requires the participant to dump a bucket of cold water over their head, the rice bucket challenge asks that participants simply donate a bucket of rice to somebody in need in a bid to help the country's vast population of poor, hungry people.

Backing this cause with utmost sincerity and dedication, The Nature’s Co. accepts this challenge as a part of their ProGreen Initiative by calling out to their entire TNC family of customers roping in their helping hand for TNC to successfully finish this challenge of donating maximum rice packets to the underpriviledged. From the 5th of September'14 to the 8th of September'14, at a mere purchase of Rs. 1295 and above from each customer, TheNature's Co. will be handing out rice packets to each customer to donate to the "in-need" in their vicinity, also capturing this moment of selflessness, sharing and tagging on social media to spread this message.

Keeping the goodness going for the entire month TNC doubles their Eco Barrel discounts offer going upto 20% offs on getting your empty containers back, also a Flat 50% off on exclusive Pro-Green Merchandise.

Believing in the rightful saying - Do your little bit of good where you are. It's those little bits of good put together that overwhelm the world.. The Nature's Co. invites one and all to join in this selfless deed! Are you up to support this challenge?

About Pro Green Initiative:

15th of September every year is marked as the Pro-Green Day, The Nature's Co. overarching movement under which several Eco-friendly and other noble initiatives are executed. To start with, a recycling program called Eco barrel was instituted. This encouraged customers to return empty product containers in return for upto 10% discount on their next purchase minimizing The Nature’s Co.'s waste production. We also encourage customers to choose e-billing as a replacement for paper invoices in an effort to save paper. Distributing sapling and seeds and many more initiatives have been our small ways to create a bigger change. We have also tied up with several NGO's like Akanksha NGO, OASIS, Valaya Magic Foundation, Greenpeace, and many more. 2013 also saw a very unique initiative proposed byThe Nature's Co. called the Pro Green Oaths in a way to keep the goodness going.